|      | 
																		 
																		  | 
																		  Management   | 
																		  Customer satisfaction   | 
																	
																	
																		|      | 
																		 
																		  | 
																		  Management   | 
																		  Business performance   | 
																	
																	
																		|      | 
																		 
																		  | 
																		  Business performance   | 
																		  Lead time to customer too long   | 
																	
																	
																		|      | 
																		 
																		  | 
																		  Suboptimal sales processes   | 
																		  Increase coordination between sales and production processes   | 
																	
																	
																		|      | 
																		 
																		  | 
																		  Suboptimal sales processes   | 
																		  Lack of global and consistent view over customer   | 
																	
																	
																		|      | 
																		 
																		  | 
																		  Suboptimal sales processes   | 
																		  Business performance   | 
																	
																	
																		|      | 
																		 
																		  | 
																		  Suboptimal sales processes   | 
																		  Inefficient order fullfilment   | 
																	
																	
																		|      | 
																		 
																		  | 
																		  Suboptimal sales processes   | 
																		  Average revenue per customer is too low   | 
																	
																	
																		|      | 
																		 
																		  | 
																		  Customer satisfaction   | 
																		  Lead time to customer too long   | 
																	
																	
																		|      | 
																		 
																		  | 
																		  Average revenue per customer is too low   | 
																		  Maximization of average revenue per customer   | 
																	
																	
																		|      | 
																		 
																		  | 
																		  Average revenue per customer is too low   | 
																		  Customer Retention   | 
																	
																	
																		|      | 
																		 
																		  | 
																		  Average revenue per customer is too low   | 
																		  Innovate customer services   | 
																	
																	
																		|      | 
																		 
																		  | 
																		  Lack of global and consistent view over customer   | 
																		  Increase data transparency   | 
																	
																	
																		|      | 
																		 
																		  | 
																		  Lead time to customer too long   | 
																		  Inefficient order fullfilment   | 
																	
																	
																		|      | 
																		 
																		  | 
																		  Lead time to customer too long   | 
																		  Increase coordination between sales and production processes   | 
																	
																	
																		|      | 
																		 
																		  | 
																		  Increase sales processes coordination   | 
																		  Lack of global and consistent view over customer   | 
																	
																	
																		|      | 
																		 
																		  | 
																		  Optimize order handling   | 
																		  Inefficient order fullfilment   | 
																	
																	
																		|      | 
																		 
																		  | 
																		  Stop bulk-order system   | 
																		  Optimize order handling   | 
																	
																	
																		|      | 
																		 
																		  | 
																		  Unified customer order view company-wide   | 
																		  Increase coordination between sales and production processes   | 
																	
																	
																		|      | 
																		 
																		  | 
																		  Unified customer order view company-wide   | 
																		  Optimize order handling   | 
																	
																	
																		|      | 
																		 
																		  | 
																		  Enhance sales risk management   | 
																		  Maximization of average revenue per customer   | 
																	
																	
																		|      | 
																		 
																		  | 
																		  Customer data integration and standardisation   | 
																		  Increase data transparency   | 
																	
																	
																		|      | 
																		 
																		  | 
																		  Unified view of customer company-wide   | 
																		  Increase data transparency   | 
																	
																	
																		|      | 
																		 
																		  | 
																		  Unified view of customer company-wide   | 
																		  Optimize order handling   | 
																	
																	
																		|      | 
																		 
																		  | 
																		  Unified view of customer company-wide   | 
																		  Unified customer order view company-wide   | 
																	
																	
																		|      | 
																		 
																		  | 
																		  Unified view of customer company-wide   | 
																		  Customer data integration and standardisation   | 
																	
																	
																		|      | 
																		 
																		  | 
																		  Share unified customer data across sales processes   | 
																		  Increase data transparency   | 
																	
																	
																		|      | 
																		 
																		  | 
																		  Share unified customer data across sales processes   | 
																		  Increase sales processes coordination   |